MailChimp is a powerful email marketing platform that allows you to create and send targeted emails to your subscribers. One of the most useful features of MailChimp is its ability to set up triggers, which allow you to automatically send emails based on certain actions taken by your subscribers.
What are Triggers?
Triggers are a way to automate your email marketing campaigns. They allow you to create rules that determine when an email should be sent to a subscriber based on certain actions they take, such as opening an email or clicking on a link.
Setting Up Triggers in MailChimp
To set up triggers in MailChimp, you’ll need to navigate to the “Automation” tab and click on “Create Automation.” From there, you can choose from a variety of trigger types, including “Subscriber Activity,” “Ecommerce Activity,” and “Date-Based.”
Subscriber Activity Triggers
- Opened Email: This trigger sends an email when a subscriber opens a specific email campaign.
- Clicked Link: This trigger sends an email when a subscriber clicks on a link in a specific email campaign.
- Subscribed to List: This trigger sends an email when a subscriber is added to a specific list.
Ecommerce Activity Triggers
- Purchased Product: This trigger sends an email when a subscriber purchases a product from your ecommerce store.
- Abandoned Cart: This trigger sends an email when a subscriber adds items to their cart but does not complete the purchase.
Date-Based Triggers
Date-based triggers allow you to send emails based on specific dates, such as birthdays or anniversaries. To set up a date-based trigger, you’ll need to create a new segment of subscribers who meet the criteria for the trigger.
Conclusion
Setting up triggers in MailChimp is a great way to automate your email marketing campaigns and ensure that your subscribers receive timely and relevant emails. By using triggers, you can create a more personalized experience for your subscribers and increase engagement with your brand.