Google Analytics is a powerful tool that can help you track and analyze your website traffic. One of the most useful features of Google Analytics is the ability to send events, which allows you to track specific actions on your website or app.
What are Events?
Events are user interactions that can be tracked by Google Analytics. These interactions can include things like button clicks, video plays, and form submissions. By tracking events, you can gain valuable insights into how users interact with your website or app.
How to Send Events
To send an event to Google Analytics, you need to use the ga('send') method. This method takes three arguments: the category of the event, the action that triggered the event, and any additional data that you want to track.
For example, if you wanted to track a button click on your website, you could use the following code:
ga('send', 'Button Clicks', 'Clicked');
Additional Data
In addition to the category and action, you can also track additional data about the event. This data can include things like the value of a form submission or the duration of a video play.
To track additional data, you need to use the event object. Here’s an example of how you could track the value of a form submission:
ga('send', 'Form Submissions', 'Submitted', {
'value': 100
});
Conclusion
Sending events to Google Analytics is a powerful way to track user interactions on your website or app. By tracking events, you can gain valuable insights into how users interact with your content and make informed decisions about how to improve your site or app.