How To Set Up Google Hotel Ads

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Google Hotel Ads is a powerful tool for hotels and other accommodation providers to promote their properties online. By setting up Google Hotel Ads, you can reach a wider audience and increase your bookings. In this article, we will guide you through the process of setting up Google Hotel Ads step-by-step.

Step 1: Create a Google My Business Account

The first step in setting up Google Hotel Ads is to create a Google My Business account. This will allow you to manage your hotel’s information on Google and provide accurate details about your property.

How to Create a Google My Business Account

  1. Go to the Google My Business website and click “Start Now”
  2. Enter your business name, address, and phone number
  3. Select your business category from the drop-down menu
  4. Verify your account by mail or phone

Step 2: Connect Your Hotel’s Website to Google My Business

Once you have created a Google My Business account, the next step is to connect your hotel’s website to it. This will allow Google to crawl your website and display accurate information about your property in search results.

How to Connect Your Hotel’s Website to Google My Business

  1. Log in to your Google My Business account
  2. Click on “Info” from the left-hand menu
  3. Scroll down to “Website” and enter your hotel’s website URL
  4. Click “Save” to update your information

Step 3: Set Up Google Hotel Ads Campaign

Now that you have connected your hotel’s website to Google My Business, the next step is to set up a Google Hotel Ads campaign. This will allow you to promote your property on Google search results and attract more bookings.

How to Set Up a Google Hotel Ads Campaign

  1. Log in to your Google My Business account
  2. Click on “Ads” from the left-hand menu
  3. Click “Create an ad” and select “Hotel” as the type of ad
  4. Enter your hotel’s name, address, and phone number
  5. Select your business category from the drop-down menu
  6. Enter your hotel’s website URL
  7. Enter your hotel’s amenities and facilities
  8. Enter your hotel’s rates and availability
  9. Create a compelling ad headline and description
  10. Select your target audience and budget
  11. Review and edit your ad before submitting it for approval

Step 4: Optimize Your Google Hotel Ads Campaign

Once you have set up your Google Hotel Ads campaign, the next step is to optimize it to ensure that it performs well and attracts more bookings. Here are some tips to help you optimize your campaign.

Tips for Optimizing Your Google Hotel Ads Campaign

  • Use high-quality images of your property
  • Highlight your hotel’s unique selling points
  • Use compelling ad headlines and descriptions
  • Target specific keywords related to your property
  • Monitor your campaign performance regularly
  • Adjust your budget and targeting as needed

Conclusion

Setting up Google Hotel Ads is a great way to promote your hotel online and attract more bookings. By following the steps outlined in this article, you can create an effective campaign that will help you reach your target audience and increase your revenue.