Facebook stands as one of the leading social networking sites globally, boasting more than 2.8 billion active users on a monthly basis as of the year 2021. This vast user base renders it a perfect arena for companies to promote their goods and services to a wide audience. Among the most efficient strategies for targeting advertisements on Facebook involves focusing on user interests.
What are Interests?
Interests on Facebook refer to the topics or subjects that users have expressed an interest in through their activities on the platform. These interests can be based on a variety of factors, including pages they have liked, posts they have engaged with, and ads they have clicked on.
Why Target by Interest?
Targeting Facebook ads by interest is an effective way to reach a specific audience that is likely to be interested in your product or service. By targeting users based on their interests, you can increase the relevance of your ads and improve your conversion rates.
How to Target by Interest
To target Facebook ads by interest, you need to create a custom audience in Facebook Ads Manager. Here are the steps to follow:
- Log in to your Facebook account and go to Facebook Ads Manager.
- Click on “Audiences” in the left-hand menu and then select “Create Audience.”
- Choose “Custom Audience” from the drop-down menu and click on “Create.”
- Select “Interests” as your targeting criteria and enter the interests you want to target.
- You can also add additional targeting criteria such as location, age, gender, and more.
- Once you have entered all of your targeting criteria, click on “Create Audience” to save your custom audience.
Conclusion
Targeting Facebook ads by interest is a powerful way to reach a specific audience that is likely to be interested in your product or service. By following the steps outlined above, you can create custom audiences based on interests and improve your conversion rates.