Mailchimp How To Clean Contacts

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Maintaining your email list is crucial for successful email marketing campaigns. A vital aspect of list management is purging your contacts. This article will walk you through the process of cleaning your contacts in Mailchimp.

What Does It Mean To Clean Contacts?

When we talk about cleaning your contacts, we are talking about removing inactive subscribers from your email list. These are subscribers who have not engaged with your emails over a significant period. By cleaning your contacts, you can keep your list fresh with subscribers who are interested in and engage with your content.

Why Should You Clean Your Contacts?

There are several reasons why cleaning your Mailchimp contacts is essential:

  • Improved Engagement: By removing inactive subscribers, your open and click rates will increase, as you’re only sending emails to people who are engaging with them.
  • Better Deliverability: Email providers observe how many of your emails are opened and engaged with. If many of your emails are not opened, the email providers might start marking your emails as spam.
  • Cost Efficiency: Many email marketing services, including Mailchimp, charge based on the number of contacts in your list. By cleaning your contacts, you can save money on your subscription.

How To Clean Your Contacts In Mailchimp

Now, let’s move to the step-by-step guide on how to clean your contacts in Mailchimp:

Step 1: Create a Segment For Inactive Subscribers

The first step is to create a segment for subscribers who have not engaged with your emails in the last six months (or any other period that makes sense for your business).

Here are the steps to do that:

  1. Go to your Audience tab.
  2. Select the option to “Create a Segment.”
  3. Set your conditions to “Contact Rating,” “is less than,” and “2 stars.”
  4. Click on “Preview Segment” to see the contacts that fit these conditions.

Step 2: Send A Re-Engagement Email

Before removing these subscribers, it’s a good idea to send a re-engagement email. This email asks them if they are still interested in remaining on your email list. If they do not respond, you can feel safe removing them from your list.

Step 3: Remove Inactive Subscribers

After giving your subscribers a chance to re-engage with your content, you can now remove those who did not respond. Here’s how you can do this:

  1. Go back to the segment you created.
  2. Select all the contacts.
  3. Click on “Actions” and select “Unsubscribe.”

Remember, cleaning your contacts is a continuous process. Make sure to repeat these steps every few months to keep your list fresh and engaged!