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Yoast SEO is an effective tool that can help improve your website’s SEO and boost your rankings on search engines. It offers a wide range of features, but it can be daunting for those new to it. This article will guide you through the process of setting it up.
Installation
First, you need to install the Yoast SEO plugin. Navigate to your WordPress site’s backend, click on Plugins > Add New, search for Yoast SEO, and install and activate it.
Configuration Wizard
Once activated, Yoast SEO will bring you to a setup wizard that will help you configure it. To access the wizard, go to SEO > General > Configuration Wizard on your WordPress dashboard.
Environment
Choose whether your site is live and ready to be indexed or if it’s under construction and should be hidden from search engines.
Site Type
Specify the type of your website. It could be a blog, a webshop, a news channel, a small offline business, a corporate, a portfolio or something else.
Company or Person
Indicate if the site represents a person or a company. If it’s a company, provide the name and upload a logo. If it’s a person, provide the name.
Social Profiles
Enter your social media URLs. These can show up in search results and help users connect with you.
Visibility Settings
Configure which types of content you want to show up in search results. For example, if you don’t want to index your tag pages, you can hide them here.
XML Sitemaps
Enable XML sitemaps, which help search engines understand your site’s structure and index it more accurately.
Final Steps
In the final step of the wizard, Yoast SEO suggests you sign up for their newsletter, follow them on social media, and upgrade to the premium version. Choose the options that suit you best.
Further Configuration
After the setup wizard, you can further fine-tune Yoast SEO’s settings by navigating to the various tabs under SEO in your WordPress dashboard. These include:
- Titles & Metas: Configure your titles, metas, and separators.
- Social: Add Open Graph metadata and Twitter Cards.
- XML Sitemaps: Customize your XML sitemaps.
- Advanced: Enable breadcrumbs and permalinks.
Remember that optimizing your SEO is an ongoing process. Keep exploring Yoast SEO’s features and fine-tuning your settings to match your site’s evolving needs.